Marketing Department

This page was created to provide In/Outside distributors with detailed, up-to-date information about our company’s product offerings, as well as the many ways we are trying to enhance our marketing and promote our sales.

Product Lines
Schedules

Features
Marketing Plans
Customer Research
Customer Demographics
Trade Shows
Available Marketing Materials

Pricing
Distributor Opportunities
Product Lines
  • Clean Air, currently offers two air purifiers: RxAir 3000 series, 4500 series

Schedules

  • During the second fiscal quarter, our department has several major initiatives in the works, from sponsoring competitive events to participating in trade shows to comarketing with distributors. Want to know dates, locations, and details for upcoming marketing events?

Features and Benefits

  • Although not every In/Outside distributor ends up having to articulate our vision to customers, we in the Marketing Department believe that everyone in the company should be aware of the basic features and benefits.

Marketing Plans

  • The 1997 – 1998 marketing strategy of In/Outside encompasses a variety of approaches, including targeted direct mail, print advertising, collateral, events sponsorship, celebrity endorsement, and more.

Customer Research

  • One of the functions of marketing is to learn enough about our current customer base both to satisfy it and to gain insight into how we can expand it. Toward that end, we are conducting several ongoing research projects.

Customer Demographics

  • Through previous research projects, focus groups, and other avenues, we have already gathered a certain body of information about who our customers are: background, and predilections. No matter where you sit in the company, you may find this information useful.

Trade Shows



Available Marketing Materials

  • Our department is committed to providing certain consistent marketing pieces:
  • ðProduct line overview brochures
    ðSingle-sheet take-aways on specific products
    ðIn/Outside area signs and other point-of purchase materials for creating an In/Outside "store within a store" Use of RxAir literature and outlet/bulk marketing settings to preserve brand identity/image.

Pricing

  • Specific, timely information on available products and pricing options, for distributors who have a need to know. This information is updated as frequently as possible.

Distributor Opportunities

  • Check out the opportunities listing. It’s updated every Monday.

For comments or questions contact: Hamilton Rial:

sales@rxair.com
Phone: 972-233-2777
Fax: 972-233-0533
13711 Omega Road – Dallas, Texas 75244

a division of Clean Air Research & Environmental Inc.

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sales@rxair.com